Don’t Replace Your Agent With The Internet

Don’t Replace Your Agent With The Internet

With the influx of new technology and web-based solutions, it isn’t a surprise that everything is moving fast into the era of the internet. From sites like Uber to GrubHub, we generally can pull up our phones or laptops to order what we want with ease. And with every industry being revolutionized by technology, the same methods are “attempting” to be applied to the real estate industry.

Real Estate Requires A Personal Touch

We could all agree that the simplification of the process through paperwork would be much appreciated by agents and buyers/sellers alike; but the attempt of replacing real estate agents by sites like Zillow and other third-party resources can lead to a snowball effect of disaster.

Think about real estate being smack dab in the middle of fast-food and a doctor. You can use your mobile device to quickly place your order for a $20 meal, but when it comes to getting surgery, you’ll want to put that phone down and visit a professional. Now think of your real estate agent being in the middle of all of that.

How Technology Enhances Real Estate

You can use your devices to look for a home, like market data the way you look at WebMD, knowing not to take it too seriously because you need a real professional’s input and guidance! It’s fun and gives you a general idea of what to expect, but therein lies the issue, the data online is an oversimplified version of what goes into the process of buying and selling and many times pulls data that does not reflect the current market situation. The same way it oversimplifies medical diseases and surgeries, you’d still expect to get a professional’s diagnosis.

How A Real Estate Agent Represents Your Interests

Although a real estate agent isn’t quite like a doctor, the industry in its legalities, contracts, and processes is similar in the sense that it needs to be taken seriously. Looking for a house online and wanting to put an immediate offer on one can be exciting and fun, but the issues that require a professional’s guidance comes after the initial contract is written up and the hard work comes into place to actually make the home your own.

This same concept applies to sellers, if you decide to put your home on the market and want a website that will give you an automatic offer, how do you know you’re not being taken advantage of on the price or what the actual fees will cost you, before you are at the closing table to have them disclosed? But most importantly, how do you know you’re not being taken advantage of in other aspects of the contract? Because there is a lot more to the sale of the home then just agreeing on a purchase price.

Use The Internet As A Starting Point, But Not An End All

The next time you’re digging through public sites for homes for sale, and getting instant home valuation estimates, keep in mind that this is a simple process to give you an idea of your market. A very general idea. But after you’ve found the perfect house, or after you’ve decided that the numbers make some sense for you to buy or sell, call your favorite real estate agent and make sure they give you a more detailed look into the market and assist you through the full process, not just the exciting first parts.

Because it’s going to be in the middle of a contract when the home may not appraise, lending is working on financing issues, or negotiations can’t be made on repairs and emotions are at an all-time high, that you are going to wish you had put down your laptop and had a REALTOR® fighting for you by your side. Use the internet, have fun with its amazing resources, but don’t let it replace your real estate agent. We aren’t in an age where technology can do everything a professional can.

Similar Posts