The Number 1 Reason Listings Expire

The Number 1 Reason Listings Expire

Nothing is more frustrating to a home seller than to have their home sit on the market without an offer. Selling a home is a big decision and an emotional one.

By the time a homeowner determines the time is right to sell, they are ready to move. In addition, keeping a home show-ready is exhausting, so a listing that just sits is frustrating.

Why Is My Home Not Selling

The truth is there is only one reason why a listing doesn’t sell and eventually expires…price. It’s always the price. There is a price at which any, and all, homes will garner offers.

Is It The Condition

Even the most run-down foreclosure will receive offers when priced low enough. Home sellers naturally want to get the best possible sales price for their home, but it’s important to be realistic. Present the home in the best possible light and offer it at a reasonable and competitive list price.

What Do You Gain

There is nothing to be gained by holding out hope for a higher offer and sellers lose valuable time by trying to do this. A listing will always get the most attention when it’s new to the market. This is the time to create excitement and get offers. When the house is over-priced it will also be over-looked and eventually, the listing may expire. A home on the market for too long we call a stale listing.

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